What personal information about customers does Sightmark.com gather?
The information we learn from our customers helps us personalize and continually improve your shopping experience, and makes it easier for us keep the most popular items continuously ‘in stock’ at Sightmark.com. We also maintain a record of reviews and suggestions from customers so we can continually update and improve our products. Below are the types of information we gather:
- Information submitted by you: We receive and store any information you enter on our website, or submit to us in any other way. You may choose not to provide certain information, but then you will not be able to take advantage of many of our simplifying features that make future transactions easier and more efficient. For example, we use the information that you supply for such purposes as communicating with you, responding to your requests, customizing future shopping, and improving our online store. We also use your purchasing information to keep tabs on popular items so we can maintain sufficient inventory levels for high volume purchases at all times. We also have several other affiliate companies that sell similar products and use this information to improve the quality of those stores and products as well.
- Un-submitted Information: We automatically gather certain types of information when you interact with our site. Like many websites we use "cookies", which are used to obtain certain types of data when your web browser accesses Sightmark.com.
- E-mail Communications: As long as your computer supports such capabilities, we receive a confirmation any time you open an email sent from Sightmark.com. This feature helps us streamline our communications with our customers. We also use e-mail correspondence to compare our customer list to lists received from other companies and affiliates, in an effort to avoid sending unnecessary messages to our customers.
Does SightMark.com Share the Information It Receives?
The confidentiality of our customers is important to us, and we are not in the business of selling consumer records to others. We share customer information only with direct affiliates of Sightmark.com, as described below:
- Affiliated Businesses: We work closely with our affiliated businesses and, in some cases these businesses operate under our corporate structure.
- Protection of SightMark.com and Others: We release account and other personal information only when we believe it is appropriate; this includes any instance relating to compliance with the law, the application or enforcement of our Conditions of Use and other agreements, or in order to protect the rights, property, or safety of Sightmark.com, our users, and others. This does not exclude the exchange of information with other companies and organizations in effort to enhance fraud protection and credit risk reduction to our company. However, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes, which would be a violation of the commitments set forth in this Privacy Notice. If we believe an order is not within compliance of current laws and regulations set forth by the U.S. Customs service, we will report the order to the U.S. government.
